Measure What Matters: The Simple Idea that Drives 10x Growth
John Doerr
April 2018
Summary
The Simple Idea that Drives 10x Growth by John Doerr presents the powerful framework of Objectives and Key Results (OKRs)—a goal-setting methodology used by successful companies like Google, Intel, and Bono’s ONE campaign. The book illustrates how setting clear, ambitious objectives paired with measurable key results can drive focus, alignment, accountability, and explosive growth within organizations. Through real-world case studies and insights from leaders like Larry Page and Bill Gates, Doerr shows how OKRs help teams stay aligned, track progress transparently, and adapt quickly in fast-changing environments. Ultimately, the book argues that what gets measured truly matters—and measuring the right things can transform any team or company.